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WineUp is for people who want to discover their taste preferences and immediately start making better wine buying decisions after just one session.

How it Works


Get in touch with us to chat about your company, your team, and your desired wine tasting dates. We provide a highly personalized approach to every event and will tailor the experience to your specific needs.


We will square away the location and source the wines. We can provide the wines through our exclusive vendor partners and pass through the costs- or you can elect to provide your own selection that we will consult on.


The service covers the education session and the interactive wine tasting, as well as ongoing post-event access to consulting our Sommeliers and the library of key knowledge necessary to navigate wine.

About WineUp

Our Mission

Fun, easy & accessible wine education

We demystify the world of wine and encourage engagement, while providing our participants with a tool kit that can be used to make wine choices with confidence.



What They’re Saying

  • 5
    I feel 100x more confident and knowledgeable ordering a glass of wine I know I will like thanks to Lauren's tips and hacks. As an Events Manager, I highly recommend her services and will definitely be utilizing her business and skills in future events I will be working on.
  • 5
    You might not think it's possible to make wine even more fun, but Lauren has found a way. I had an absolute blast learning about the different tastes, and types of wines that are out there today. In one short hour, I learned more about wine than I had from living in the California wine country for several years. If you're looking to up your wine game with some fun and functional knowledge, look no further.
    Blueboard Inc.
  • 5
    WineUp makes wine education fun and easy through visuals and of course, tastings! I loved how Lauren broke everything down about wine in simple terms, from how to describe taste to figuring out the age of the wine through looking at it. I learned so much through our interactive session. Definitely recommend for a fun team-building activity or if you just want to learn more about what you drink!  
    Developer Marketing Coordinator, Salesforce
  • Lauren Volper’s event was great. The presentation was fun, clear, educational and tasty. The food paired with the wine was delicious. The wines chosen were from local stores and reasonably priced, so we can get them ourselves. The content of the presentation was interesting, I would definitely do a part 2! Additionally, it was a comfortable way to meet other people in our co-working space.   I definitely recommend Lauren, she has the expertise, is a accessible, a good presenter and was able to make a learning environment fun.  
    Client Services Engineer, eCompliance
  • I had the privilege of participating in one of Lauren's initial wine tastings for WineUp, and I learned more about the wine industry in an hour and a half than I knew was possible. Lauren is extremely knowledgeable and genuinely cares about giving her participants a relaxing and informational experience.
    Willa FogartyAccount Manager, Pandora
  • Our experience working with WineUp, and Lauren in particular, has been nothing short of stellar, and I really appreciate the way they have designed the balance between conducting the tastings, delivering the hands-on education, and facilitating the discussion.
    Misha KostandovCo-Founder and Chief Technical Officer, Rallyware

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