“My customers were commonly misusing wine lingo; confusing words like “dry” for “tannins”, thinking a cabernet franc is like a cabernet sauvignon, not ordering riesling because they think all rieslings are sweet. The more time I spent sorting through the misinformation, the greater I saw a need for a solution to people’s wine struggles. There is so much unnecessary pretension in the wine world, and it just does not need to exist that way anymore. I wanted to bring people together in an environment where they could feel their questions around wine could be answered instead of judged.”